Aleksandrova, StefkaShukrieva, Menent2024-11-272024-11-2720230861-0029https://doi.uni-plovdiv.bg/handle/store/468In the present study, the functional-semantic characteristics of one of the speech acts important for effective interpersonal communication – the address – are examined, focusing on its uses in social networks (mainly in the Facebook platform and its Messenger application). We take Facebook not only as a public scene, but also as a type of interpersonal communication, from which conclusions can be drawn about the meaning and role of address as an important factor for modern speech interaction, for socio-cultural differences and conventions. The purpose of the report is to study the current use and specific cultural features of the address in the Bulgarian and Turkish online space.otheraddressnetiquetteFacebookMessengerArticle