Penova, Lilia2024-10-042024-10-042024-05-062367-5314https://doi.uni-plovdiv.bg/handle/store/260The essay examines the phenomenon of "influencer marketing" and the legal problems in connection with the danger of unfair commercial practices that are widespread in the field. This calls into question the protection of consumer rights. This essay aims to shed light on the evolving legal framework designed to ensure ethical conduct in this dynamic sphere.otherinfluencer marketingconsumer lawunfair commercial practicesOther