Hristeva, Irina2024-10-042024-10-042024-05-062367-5314https://doi.uni-plovdiv.bg/handle/store/256Fair commercial practices are essential for the development of modern society. Therefore, in the national soft law rules are provided by the Code of ethics. Examples for fair commercial practices are digital marketing, collaboration with influencers, SEO, ambush marketing, advertisement, sponsorship.otherconsumerprofessionalfair commercial practicesCode of ethicsOther