Koleva, Plamena2025-03-032025-03-032024-05-172682-9460https://doi.uni-plovdiv.bg/handle/store/573The main goal of this text is to present a general overview of the development of the norm in the Bulgarian language and the tendency of pronunciation variants in oral speech to move from the sphere of standard to substandard and nonstandard. Colloquial examples with high prevalence in recent years are considered.otherpronunciation variantsnormoral speechstandardArticle