Tomova, Katerina2024-11-272024-11-2720230861-0029https://doi.uni-plovdiv.bg/handle/store/456The text is an attempt to trace the conceptualization of color linguistically explicated by the lexemes purpuren/purpurový in the Bulgarian and Czech languages. The research was provoked by a difference that we regularly come across in the process of teaching Bulgarian as a foreign language. When trying to translate and explain the Bulgarian lexeme purpuren, the students, regardless of their nationality, categorically insist on purple and reject the possibility that it is a shade of the color red. The focus is on deriving and interpreting linguistic facts with a view to national uniqueness through comparative linguocognitive and linguocultural analysis.othernames of colorsconceptualization of colorspurpleBulgarianCzechArticle