Pangev, Yordan2025-01-232025-01-2320242367-5314https://doi.uni-plovdiv.bg/handle/store/548The article aims to outline the legal framework that protects children as consumers within the meaning of the LPC. Also, answers will be sought to the questions of whether the law provides sufficient protection to these persons, whether their specificities that distinguish them from consumers who are adults are taken into account. At the same time, a discussion is opened on the possibilities of improving consumer legislation and proposals de lege ferenda will be made.otherconsumerchildrenminorunder ageprotectionunfair commercial practicesadvertisingdigital servicesArticle