Unfair Commercial Practices in Distance Contracts. Influencer Marketing - The Nest of Unfair Commercial Practices

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dc.contributor.authorPenova, Lilia
dc.date.accessioned2024-10-04T20:00:56Z
dc.date.available2024-10-04T20:00:56Z
dc.date.issued2024-05-06
dc.description.abstractThe essay examines the phenomenon of "influencer marketing" and the legal problems in connection with the danger of unfair commercial practices that are widespread in the field. This calls into question the protection of consumer rights. This essay aims to shed light on the evolving legal framework designed to ensure ethical conduct in this dynamic sphere.
dc.identifier.issn2367-5314
dc.identifier.urihttps://doi.uni-plovdiv.bg/handle/store/260
dc.language.isoother
dc.publisherPlovdiv University Press
dc.subjectinfluencer marketing
dc.subjectconsumer law
dc.subjectunfair commercial practices
dc.titleUnfair Commercial Practices in Distance Contracts. Influencer Marketing - The Nest of Unfair Commercial Practices
dc.typeOther
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