(Plovdiv University Press, 2024-05-06) Popova, Simona
The subject of this article is an analysis of the risks involved in exaggerating the qualities of goods and services offered by manufacturers and traders. In the light of one of the forms of unfair commercial practice, namely misleading advertising, the study focuses on the permissible limits of exaggeration of the properties of a given product, as well as the legally permitted means and strategies regarding this. Several examples are given that illustrate the border between the so-called "noble lie" (dolus bonus) and the dishonest misrepresentation through advertising.