FUNCTIONAL POTENTIAL OF TEXT WITHIN TEXT IN THE BULGARIAN PRESS (BASED ON MATERIAL FROM THE NEWSPAPER “CAPITALˮ)
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Date
2023
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Publisher
Plovdiv University Press "Paisii Hilendarski"
Abstract
The present study aims to explore the possibilities of incorporating precedent
phenomena in journalistic articles from a functional perspective. Using intertextuality
is a common technique in print media, as it provides numerous opportunities
for interpretation, expanding the context of the message. The inclusion of quotes,
as well as the adaptation of the form of the original language unit, offers a broader
range of possibilities for enriching the content, expanding the semantics and allowing
the reader to more tangibly feel the dialogue between texts.
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Keywords
precedent phenomenon, microtext, megatext, functional potential, print media, implication, quasi-citation