Types of Fair Commercial Practice
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Date
2024-05-06
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Publisher
Plovdiv University Press
Abstract
Fair commercial practices are essential for the development of modern society. Therefore, in the national soft law rules are provided by the Code of ethics. Examples for fair commercial practices are digital marketing, collaboration with influencers, SEO, ambush marketing, advertisement, sponsorship.
Description
Keywords
consumer, professional, fair commercial practices, Code of ethics