Types of Fair Commercial Practice

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dc.contributor.authorHristeva, Irina
dc.date.accessioned2024-10-04T19:45:13Z
dc.date.available2024-10-04T19:45:13Z
dc.date.issued2024-05-06
dc.description.abstractFair commercial practices are essential for the development of modern society. Therefore, in the national soft law rules are provided by the Code of ethics. Examples for fair commercial practices are digital marketing, collaboration with influencers, SEO, ambush marketing, advertisement, sponsorship.
dc.identifier.issn2367-5314
dc.identifier.urihttps://doi.uni-plovdiv.bg/handle/store/256
dc.language.isoother
dc.publisherPlovdiv University Press
dc.subjectconsumer
dc.subjectprofessional
dc.subjectfair commercial practices
dc.subjectCode of ethics
dc.titleTypes of Fair Commercial Practice
dc.typeOther
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