ENGLISH LOANWORDS IN BULGARIAN FINANCIAL DISCOURSE: A CORPUS-BASED STUDY WITH A FRENCH COMPARATIVE PERSPECTIVE
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Date
2026
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Plovdiv University Press
Abstract
This study examines the influence of English loanwords on Bulgarian financial discourse using a corpus-based approach. The analysis draws on 168 financial media articles published between 2019 and 2022, comprising approximately 140,000 words. A total of 90 English-origin terms were identified and examined in terms of borrowing type, frequency, institutional incorporation and adaptation. The results show a clear predominance of relatively new borrowings and confirm English as the dominant source of financial terminology. Most terms are already integrated into official discourse and display minimal structural adaptation. A comparative perspective with French reveals a contrasting model characterized by stronger institutional regulation and preference for native equivalents. The findings highlight the role of sociolinguistic factors in shaping borrowing processes in financial communication.