Climate disinformation. Narratives, agents, scale, and challenges to information integrity
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Date
2026-08-02
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Plovdiv University Press
Abstract
Climate disinformation is not a new phenomenon, but with the rise of digital platforms, its
scale is now seriously undermining efforts to address the climate crisis and implement decarbonisation
solutions. Energy modernisation in Bulgaria is lagging behind, and entire regions are losing the
opportunity for a just transition, blocked by misleading narratives and widespread information with
compromised integrity. This paper examines the key aspects and trends of the growing global problem
of climate disinformation. Without claiming to be exhaustive, it outlines the main narratives,
inductively synthesized through systematic analysis of public discourse, professional practice, and
available literature. The analysis examines the role of corporate, political, and state actors in the
spread of climate disinformation and attempts to map the scale of the phenomenon - one that has
grown from a communicational and social issue into a matter of national security and an element of
the hybrid war waged against the community to which Bulgaria belongs. The paper argues that
effective countermeasures require simultaneous efforts at the regulatory, educational, and civic levels.
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Keywords
climate disinformation, information integrity, post-truth, disinformation narratives, social media, hybrid warfare, media literacy, decarbonisation